How to Succeed in the Cannabis Industry: The Blueprint They Never Gave Us by Dasheeda D Dawson (Author), Rachel Knox (Foreword)

Ten years in. Ten times more dangerous with the facts.

The 4th edition of How to Succeed in the Cannabis Industry is the blueprint they never gave us — for the operators, regulators, investors, and consumers building the next decade.

Fully revised and expanded, this edition reflects a decade of policy wins, market lessons, and frontline strategy from Dasheeda Dawson — molecular biologist, former cannabis regulator, and industry architect behind some of the most important conversations shaping legal cannabis today.

New chapters and sections. Sharper frameworks. Same uncompromising clarity.